01

Huda Beauty

Easy Bake Intense Global Launch

Visual Merchandising

Visual design language, layout, and guest experience for Huda Beauty’s first perfume across multiple pop-up sizes.

03

Cartier

High Jewellery Event & Show

Istanbul

Recreation of Cartier’s earliest maison in 3D, to be projected on the Esme Sultan Mansion during the show celebrating the brand’s iconic Panthère collection.

05

Huda Beauty

Easy Bake Intense Global Launch Event

London

Immersive room serving as the prefunction area, bringing the core notes of the signature scent to life in the form of physical and surreal experiences.

StoryTelling

Scenography

02

Huda Beauty

Liquid Matte Mousse Launch

Visual Merchandising

Visual design language, layout, and guest experience to be used across pop-ups and in partnership with select Sephora locations globally.

04

Apple

iPhone 16e Launch Event

Mumbai

Custom spaces, furniture, and fixtures to support interactive iPhone experiences, for Apple’s celebrity and influencer launch event.

06

Huda Beauty

Pressed Powder Global Launch Event

Dubai

Reimaginging of an authentic Dubai tea house inside the Burj Khalifa Armani Hotel, along with a secret tunnel that led influencers into a custom designed 1920s speakeasy in the hotel’s ballroom.

StoryTelling

Scenography

StoryTelling

Scenography

02

Huda Beauty

Liquid Matte Mousse Launch

Visual Merchandising

Visual design language, layout, and guest experience to be used across pop-ups and in partnership with select Sephora locations globally.

01

Huda Beauty

Easy Bake Intense Global Launch

Visual Merchandising

Visual design language, layout, and guest experience for Huda Beauty’s first perfume across multiple pop-up sizes.

03

Cartier

High Jewellery Event & Show

Istanbul

Recreation of Cartier’s earliest maison in 3D, to be projected on the Esme Sultan Mansion during the show celebrating the brand’s iconic Panthère collection.

04

Apple

iPhone 16e Launch Event

Mumbai

Custom spaces, furniture, and fixtures to support interactive iPhone experiences, for Apple’s celebrity and influencer launch event.

06

Huda Beauty

Pressed Powder Global Launch Event

Dubai

Reimaginging of an authentic Dubai tea house inside the Burj Khalifa Armani Hotel, along with a secret tunnel that led influencers into a custom designed 1920s speakeasy in the hotel’s ballroom.

05

Huda Beauty

Easy Bake Intense Global Launch Event

London

Immersive room serving as the prefunction area, bringing the core notes of the signature scent to life in the form of physical and surreal experiences.

StoryTelling

Scenography

02

Huda Beauty

Liquid Matte Mousse Launch

Visual Merchandising

Visual design language, layout, and guest experience to be used across pop-ups and in partnership with select Sephora locations globally.

04

Apple

iPhone 16e Launch Event

Mumbai

Custom spaces, furniture, and fixtures to support interactive iPhone experiences, for Apple’s celebrity and influencer launch event.

06

Huda Beauty

Pressed Powder Global Launch Event

Dubai

Reimaginging of an authentic Dubai tea house inside the Burj Khalifa Armani Hotel, along with a secret tunnel that led influencers into a custom designed 1920s speakeasy in the hotel’s ballroom.

StoryTelling

Scenography

StoryTelling

Scenography

02

Huda Beauty

Liquid Matte Mousse Launch

Visual Merchandising

Visual design language, layout, and guest experience to be used across pop-ups and in partnership with select Sephora locations globally.

01

Huda Beauty

Easy Bake Intense Global Launch

Visual Merchandising

Visual design language, layout, and guest experience for Huda Beauty’s first perfume across multiple pop-up sizes.

03

Cartier

High Jewellery Event & Show

Istanbul

Recreation of Cartier’s earliest maison in 3D, to be projected on the Esme Sultan Mansion during the show celebrating the brand’s iconic Panthère collection.

04

Apple

iPhone 16e Launch Event

Mumbai

Custom spaces, furniture, and fixtures to support interactive iPhone experiences, for Apple’s celebrity and influencer launch event.

06

Huda Beauty

Pressed Powder Global Launch Event

Dubai

Reimaginging of an authentic Dubai tea house inside the Burj Khalifa Armani Hotel, along with a secret tunnel that led influencers into a custom designed 1920s speakeasy in the hotel’s ballroom.

05

Huda Beauty

Easy Bake Intense Global Launch Event

London

Immersive room serving as the prefunction area, bringing the core notes of the signature scent to life in the form of physical and surreal experiences.

StoryTelling

Scenography

02

Huda Beauty

Liquid Matte Mousse Launch

Visual Merchandising

Visual design language, layout, and guest experience to be used across pop-ups and in partnership with select Sephora locations globally.

04

Apple

iPhone 16e Launch Event

Mumbai

Custom spaces, furniture, and fixtures to support interactive iPhone experiences, for Apple’s celebrity and influencer launch event.

06

Huda Beauty

Pressed Powder Global Launch Event

Dubai

Reimaginging of an authentic Dubai tea house inside the Burj Khalifa Armani Hotel, along with a secret tunnel that led influencers into a custom designed 1920s speakeasy in the hotel’s ballroom.

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