Huda Beauty: Easy Bake Intense London
Global Launch Event
For the launch of the first Huda Beauty Perfume, we took over one of the biggest immersive screens room in London and created a portal to the surreal world of the fragrance. My role was to design the immersive prefunction area, bringing the core notes of the signature scent to life in the form of surreal physical experiences, before influencers entered the concert hall for the main event.
CLIENT
LOCATION
AGENCY
HUDA BEAUTY
LONDON
BUREAU BEATRICE
Huda Beauty: Easy Bake Intense London
Global Launch Event
For the launch of the first Huda Beauty Perfume, we took over one of the biggest immersive screens room in London and created a portal to the surreal world of the fragrance. My role was to design the immersive prefunction area, bringing the core notes of the signature scent to life in the form of surreal physical experiences, before influencers entered the concert hall for the main event.
CLIENT
HUDA BEAUTY
LOCATION
LONDON
AGENCY
BUREAU BEATRICE
Immersive Prefunction Space
The goal was to create the feeling of stepping into the scent notes of the perfume. Each experience highlighted a note and doubled as a photo worthy moment. Melted caramel acting as a sugary backdrop, a gigantic cluster of cherries serving mocktails, a life-size cinnamon seesaw, and vanilla flower swings, with the perfume bottle serving as the room’s center piece.
Immersive Prefunction Space
The goal was to create the feeling of stepping into the scent notes of the perfume. Each experience highlighted a note and doubled as a photo worthy moment. Melted caramel acting as a sugary backdrop, a gigantic cluster of cherries serving mocktails, a life-size cinnamon seesaw, and vanilla flower swings, with the perfume bottle serving as the room’s center piece.
Event Photography
Captured by the BUREAU BEATRICE team - Content by BUREAU BEATRICE
Event Photography
Captured by the BUREAU BEATRICE team - Content by BUREAU BEATRICE
