Huda Beauty's First Perfume
Easy Bake Intense Global Launch
Visual Merchandising
My role was to take the brand’s campaign mood board and create a retail design language that would eventually become the Visual Merchandising toolkit for markets to use as guidance to execute globally.
CLIENT
LOCATION
AGENCY
HUDA BEAUTY
GLOBAL TOOLKIT
BUREAU BEATRICE
Huda Beauty's First Perfume
Easy Bake Intense Global Launch
Visual Merchandising
My role was to take the brand’s campaign mood board and create a retail design language that would eventually become the Visual Merchandising toolkit for markets to use as guidance to execute globally.
CLIENT
HUDA BEAUTY
LOCATION
GLOBAL TOOLKIT
AGENCY
BUREAU BEATRICE
Huda Beauty's First Perfume
Easy Bake Intense Global Launch
Visual Merchandising
My role was to take the brand’s campaign mood board and create a retail design language that would eventually become the Visual Merchandising toolkit for markets to use as guidance to execute globally.
CLIENT
LOCATION
AGENCY
HUDA BEAUTY
GLOBAL TOOLKIT
BUREAU BEATRICE
Hero Pop-Up: 10x10m
The bottle served as the hero entrance into the experience and maintained the same ratio as the real perfume bottle. The giant silver charms hanging off of the bottle were also custom 3D modeled. Power Pink accents guided guests to each corner of the pop-up to discover something new, while softer palettes added balance to spotlight each experience.
Hero Pop-Up: 10x10m
The bottle served as the hero entrance into the experience and maintained the same ratio as the real perfume bottle. The giant silver charms hanging off of the bottle were also custom 3D modeled. Power Pink accents guided guests to each corner of the pop-up to discover something new, while softer palettes added balance to spotlight each experience.
Hero Pop-Up: 10x10m
The bottle served as the hero entrance into the experience and maintained the same ratio as the real perfume bottle. The giant silver charms hanging off of the bottle were also custom 3D modeled. Power Pink accents guided guests to each corner of the pop-up to discover something new, while softer palettes added balance to spotlight each experience.
Resizing: 5x5m
The challenge and the fun part is figuring out how to create a visual connection between the hero pop-up and smaller footprints, without sacrificing the details. My goal was to maintain the same emotional experience for this perfume across all sizes.
Resizing: 5x5m
The challenge and the fun part is figuring out how to create a visual connection between the hero pop-up and smaller footprints, without sacrificing the details. My goal was to maintain the same emotional experience for this perfume across all sizes.
Resizing: 5x5m
The challenge and the fun part is figuring out how to create a visual connection between the hero pop-up and smaller footprints, without sacrificing the details. My goal was to maintain the same emotional experience for this perfume across all sizes.
Resizing: 3x3m
Resizing: 3x3m
Resizing: 3x3m
Resizing: Gondola Display
Resizing: Gondola Display
Resizing: Gondola Display
